What is CMYK and RGB in design?

CMYK is a color model used for printing (cyan, magenta, yellow, black), while RGB is used for digital displays (red, green, blue). Understanding both is essential when preparing designs for different media.

What's the difference between responsive design and a mobile site?

Responsive design adapts to any screen size using CSS, while a mobile site is a separate version built specifically for mobile devices. Responsive design is generally preferred for modern web projects.

What does SEO mean in web marketing?

SEO stands for Search Engine Optimization. It refers to strategies used to improve your website's visibility in organic search engine results and drive more traffic to your site.

What is x-height in typography?

X-height is the vertical distance of lowercase letters like 'x' in a typeface, excluding ascenders and descenders. It's crucial for readability and helps define the visual character of a font.

What's a landing page used for?

A landing page is a standalone web page designed to convert visitors into leads or customers, typically used for marketing campaigns with a single call-to-action and minimal navigation.

Definitions.

Publié le: 8 mai 2020
Lecture: 2 min

Definitions

Communication

To understand all the terms in the world of communication, useful for speaking with your printer to print your business card or use your logos on your various media.

Proof, specifications, brand guidelines, hexadecimal code, image formats, vector, infographic, logo, Pantone, CMYK, RGB, business card, pictogram, etc. See definitions - Communication

Web Design

To understand all the terms in the world of web design, useful for understanding how good design works for your site, how to use a medium, why a website rather than a mobile application, etc.

Application, mobile site, flat design, parallax, responsive design, sketch, UI/UX, wireframe, etc. See definitions - Web Design

Web Development

To understand all the terms in the world of web development, useful for starting your business, building your website for your products, understanding how it works, etc.

Script, domain name, hosting provider, brochure site, e-commerce, landing page, SSL, CMS, accessibility, web browser, search engine, static site, dynamic site, JavaScript, etc. See definitions - Web Development

Web Marketing

To understand all the terms in the world of web marketing, useful for promoting your business, understanding the strategies put in place to optimize your visibility, etc.

Google Ads, Adwords, affiliate marketing, marketing campaign, community manager, cookies, emails, Google Analytics, inbound marketing, Facebook pixel, SEO, SEA, SXO, etc. See definitions - Web Marketing

Glyphs

To understand all the terms in the world of typography, serifs, diagonals, x-height, and other characteristics, etc.

The anatomy of each typographic character will no longer have secrets for you. You can also visit the Typography section to learn about the history of typefaces and the greatest designers, as well as families, the details that distinguish them, etc. See definitions - Glyphs

Printing

If you need to print flyers, business cards or correspondence, books, newspapers, banners, etc., you will need to speak your printer's language to avoid mistakes.

Some terms are technical and you will find them in this section, which is specially designed so you no longer fear going to print your creations. See definitions - Printing

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What is CMYK and RGB in design?: CMYK is a color model used for printing (cyan, magenta, yellow, black), while RGB is used for digital displays (red, green, blue). Understanding both is essential when preparing designs for different media.
What's the difference between responsive design and a mobile site?: Responsive design adapts to any screen size using CSS, while a mobile site is a separate version built specifically for mobile devices. Responsive design is generally preferred for modern web projects.
What does SEO mean in web marketing?: SEO stands for Search Engine Optimization. It refers to strategies used to improve your website's visibility in organic search engine results and drive more traffic to your site.
What is x-height in typography?: X-height is the vertical distance of lowercase letters like 'x' in a typeface, excluding ascenders and descenders. It's crucial for readability and helps define the visual character of a font.
What's a landing page used for?: A landing page is a standalone web page designed to convert visitors into leads or customers, typically used for marketing campaigns with a single call-to-action and minimal navigation.