What was the main goal of La Baguette's rebranding?

After a change in ownership, the bakery chain needed a modernized visual identity to reflect the company's evolution and its expanded product range across multiple locations in Kuwait.

What symbol did Paragon use for La Baguette's new logo?

A ripe wheat ear was chosen as the emblem, representing the brand's commitment to quality and natural ingredients, paired with the tagline 'A symbol of quality harvested from nature.'

What color palette was selected for La Baguette's identity?

The palette consists of blue (PMS 291), orange (PMS 144), and gray (PMS Cool Gray 9), with additional white monochrome variations on gold for luxury product packaging.

Which typefaces were used in the La Baguette redesign?

Myriad Bold was used for English text, while a custom Arabic typeface based on Myriad Bold was created to maintain consistency across both languages.

Case Study: La Baguette.

After a change in ownership, this bakery chain undertook a complete rebranding to reflect modernization and expanded product offerings.

Publié le: 2 septembre 2022
Lecture: 2 min
Thème: etude de cas

Case Study: La Baguette

Flexible formats to meet the varied needs of a bakery chain.

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Context

Brand History:

After a change in ownership, this Kuwaiti bakery chain undertook a complete rebranding to reflect the company's modernization and expanded product range.

Studio: Paragon Marketing Communication

Art Director: Louai Alasfahani

Typography: English: Myriad Bold, Arabic: custom, based on Myriad Bold

Colors: Blue (PMS 291), Orange (PMS 144), and Gray (PMS Cool Gray 9)

A Fresh Start for La Baguette

The new owners of the La Baguette bakery chain opted for a refreshed identity. Although the name had remained unchanged for over 20 years, they decided to modernize its appearance. This update signals an investment in modern equipment.

The Role of Paragon Marketing Communication

Paragon Marketing Communication, the design studio in charge, proposed the tagline "A symbol of quality harvested from nature." This tagline reflects the brand's commitment to quality. They chose a ripe wheat ear as the emblem, presented in regular forms with vibrant, complementary colors. The name appears in sans-serif typeface in both Arabic and English, reinforcing visual impact.

Consistency and Visual Appeal

The uniformity of the image underscores its appeal. It assures customers of consistent quality across all locations in Kuwait.

Logo Application

Easy to apply, the new logo extends across signage, packaging, advertising, and delivery vehicles. It clearly communicates the brand's positioning. For better visibility, logo adaptations are possible, including a vertical format.

Secondary Elements and Luxury Packaging

Elements derived from the logo, such as wavy blue and orange bands, appear on bags. For premium products like luxury chocolate, a white monochrome version on a gold background is used.

Two Primary Logo Formats

The logo comes in two formats: a vertical version with the icon above the name, and a horizontal version with the name on each side of the icon. This bilingual layout creates natural symmetry.

Logo Presence on Storefronts and Packaging

On store facades, the name predominates, while on vertical packaging, the icon is more prominent. The blue and orange colors ensure visual consistency.

Arabic Typography and Luxury

The rounded Arabic typeface reflects contemporary Middle Eastern style. On luxury packaging, the monochrome logo stands out elegantly against a gold background. The facade logo is designed for readability both day and night.

Stratégie & Marketing

Du même thème.

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Questions fréquentes

Ce que vous vous demandez peut-être.

What was the main goal of La Baguette's rebranding?: After a change in ownership, the bakery chain needed a modernized visual identity to reflect the company's evolution and its expanded product range across multiple locations in Kuwait.
What symbol did Paragon use for La Baguette's new logo?: A ripe wheat ear was chosen as the emblem, representing the brand's commitment to quality and natural ingredients, paired with the tagline 'A symbol of quality harvested from nature.'
How many logo format variations did La Baguette use?: The logo was developed in two primary formats: a vertical version with the icon above the name, and a horizontal bilingual layout with the name flanking the icon for symmetry.
What color palette was selected for La Baguette's identity?: The palette consists of blue (PMS 291), orange (PMS 144), and gray (PMS Cool Gray 9), with additional white monochrome variations on gold for luxury product packaging.
Which typefaces were used in the La Baguette redesign?: Myriad Bold was used for English text, while a custom Arabic typeface based on Myriad Bold was created to maintain consistency across both languages.