What is Pantone's Color of the Year for 2023?

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But what is Pantone used for?

It's a color reference standard created in 1963 to standardize colors and simplify the work of printers and product designers. Pantone is the only reliable color reference, and to use it properly, you need their printed color guide. It's easy to get one, and it's an essential tool for any serious graphic designer.

Last year, periwinkle blue renamed Veri Peri was the focus of 2022. Now, Pantone has revealed its Color of the Year for 2023. To skip the suspense: it's a red with pink undertones called Viva Magenta.

An unconventional hue for an unconventional time: a new vision. Color of the Year 2023: PANTONE 18-1750 Viva Magenta

"In this era of technology, we wanted to draw inspiration from nature and what is real.PANTONE 18-1750 Viva Magenta descends from the red family and is inspired by cochineal red, one of the most precious dyes in the natural dye family and one of the strongest and brightest colors the world has ever known. Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to the original material. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us build our inner strength."

Leatrice Eiseman, Executive Director, Pantone Color Institute

The hexadecimal color code #be3455 is a shade of red-pink. In the RGB color model, #be3455 is composed of 74.51% red, 20.39% green, and 33.33% blue.

This color, Viva Magenta, was chosen by about forty specialists from various fields. They analyzed the worlds of fashion, film, politics, design, and television, as well as global events to accurately identify the new color reflecting this year's trends.

Through this color, they aimed to "reconnect inspirations to nature and create disconnection from technology" that surrounds us daily. To promote this new color, Pantone partnered with Huge, which created highly futuristic visuals using artificial intelligence MidJourney.

For nearly thirty years, this announcement has been anticipated by people worldwide representing different societies and industries across the globe. The American company takes pride in bringing each year's color vibrations to life worldwide. For more information on colors, we invite you to check out the color section on our site, available here